The Experts in Tailor Made Tours & Safaris

African Wildlife Safaris and our sister company, Natural Focus, have been specialising in travel to exceptional places for over 30 years. Our knowledgeable staff are experts in the destinations we offer and well-versed in creating private itineraries for both individuals and small groups. Our programs are designed to be flexible so we can put together individual, tailor made tours designed to suit our clients requirements.

African Wildlife Safaris

AWS was founded in 1985 by Steve and Sara Cameron after they had spent a number of years travelling through Africa and been inspired by the people, landscapes and wildlife of this huge continent. Their knowledge and enthusiasm is reflected in the type of tours we operate, whilst their extensive experience has helped us to create a range of diverse and well-researched African safari programs.

Our specialist travel consultants have all travelled in Africa and are able to advise you on the best time of year to visit each area, which wildlife reserves and safari camps offer the best game-viewing, and the style of safari to suit your individual requirements.

Our philosophy has always been that tailor made safaris are not only the best way to protect Africa’s precious wilderness, but that they are the best way to experience Africa. A personally designed itinerary can take into account your travel style, budget and special interests and make the most of your time. In Africa “to see more” means to move less. A longer stay in the major parks will be much more rewarding than moving every day or two. You will notice that the emphasis throughout the brochure is on staying extra nights. Relax, unwind, enjoy.

Natural Focus

Natural Focus was born in the year 2000 as a specialist division of African Wildlife Safaris. With two decades of experience in African safaris as our inspiration, our aim was to provide exceptional wildlife and wilderness holidays in areas of spectacular natural beauty around the world.

With a team of travel consultants experienced in these destinations we have created innovative and personalised tours to IndiaBhutanCanada & AlaskaAntarctica, the Arctic and South America. Each destination has its own brochure which features a range of accommodation as well as wildlife and wilderness experiences, cultural tours, cruises, rail tours, and wildlife lodges. We offer some escorted group tours and scheduled tour departures, however the main focus of our program is on creating tailor made, personalised itineraries for individuals and small groups.

What Clients Say

“The team of Anne-Marie and her local drivers Nixon and John were always ready with explanations and knowledge about all things Tanzanian which I’m sure didn’t all come from books – it came from their passion for the country and its life. Together they made our holiday truly remarkable and my wife Chrissie and I thank them all…”
William and Christine Hart, Tanzania, Read More
“A trip of a lifetime has become a reality for us. This journey was all that we imagined, and more – a wonderful exhilarating experience. Our every need was catered for – during the booking process, at arrival and departure points and during the cruise. The staff of the boat helped to make this trip an experience of a lifetime, one, to never forget. Thank you!”
Chris and Jack Cox, Antarctica, Read More
“Landing on Mombo airstrip at 4pm was the start of a trip of a lifetime, no time to waste checking in, it was straight to the pride of lions eating their kill from the night before. African Wildlife Safaris’ Michael Fitzgerald, who has the ability to know what you require with the attention to the smallest detail, has to be the most…”
Vivien Jones, Botswana, Read More
“My partner and I chose the Inner Passage Cruise with Natural Focus because we preferred the adventure aspect of wilderness areas, either by ourselves or with small groups…saw harbour seals pop their heads up and an otter catching a fish and eating it on a log in front of us was amazing…we have booked our next adventure…”
Brigitta Prenner, Canada & Alaska, Read More
“Andrea and I had a perfect visit to South America. The organisation was all “to plan”, enjoyable and memorable. We were amazed at what we saw. We were safe at all times. The travel arrangements were very good and the accommodation excellent. We want to go back sometime. Thank you very much…
Mike & Andrea Ahern, South America, Read More

Our Valuable Team Members


Stephen Cameron
CEO & Company Co-founder

Steve and his wife Sara are the founders of African Wildlife Safaris. Steve first visited Africa in 1982, leading overland expeditions to all corners of the continent. He visits Africa several times each year, to keep up-to-date with developments in tourism and to research new tours and lodges. The park he loves most for its incredible overall game viewing is the Serengeti in Tanzania, whilst his favourite safari experience is canoeing the Zambezi River in Zimbabwe’s Mana Pools. Steve is also a keen cyclist and has completed the famous Cape Argus circuit. Under our Natural Focus banner, Steve has led tours to India for tiger viewing, to Canada for bear watching, and has accompanied two groups to Antarctica and South America.


Sara Cameron
Company Co-founder

Sara grew up in Zambia and South Africa, returning to England when she was 21. She then travelled the length of Africa twice before emigrating to Australia with Steve and co-founding African Wildlife Safaris. Sara has visited east and southern Africa many times, and over the past 12 years has enjoyed taking their two sons James and Jeremy on safari. Highlights have been the mountain gorillas in Rwanda, canoeing the Zambezi, a camel trek in Samburu and the historic sites of Egypt and Jordan. She and Steve recently returned to the Serengeti to explore little-visited areas in the northwest and the Loliondo Masai area. Sara has also travelled to Antarctica, throughout South America including Chile, Brazil, Peru, Argentina, Ecuador and the Galapagos Islands as well as Canada.


Anne-Marie (Annie) Zambelli
General Manager

Anne-Marie (Annie), our General Manager, has worked for over 30 years in the travel industry. She began her career as an African consultant in Australia and then the UK, and is still enormously passionate about all things Africa, having visited the continent countless times. For 2 years she worked as assistant manager of Mombo Camp in Botswana, a country she still loves dearly and to which she returns regularly to visit new camps and to negotiate with our safari operators. Annie has also participated in our most interactive safari, “Journey with a Vet”, in South Africa, a behind-the-scenes adventure involving some of Africa’s most iconic species. Through our sister company Natural Focus she is now an expert on India, has led bear tours in Canada, and voyaged to Antarctica and the Galapagos.

Rolf Huber
Marketing Manager

Rolf is an Africa veteran, having worked for South African Airways for many years. He has travelled many times to South Africa and loves the warm-hearted locals. He also counts Cape Town as one of his favourite cities in the world. In the decades Rolf has been in the travel industry, he has visited Egypt, Morocco and the Ivory Coast. However, a safari to Botswana and East Africa remain on his wish list. His most recent adventure took him up to the rarely-visited border of South Africa and Namibia, where some of the continent’s most spectacular wildflowers are found in spring. Born and raised in Switzerland, Rolf has also travelled much of North America and Europe, with one of his most memorable experiences being the time he was stranded at Anchorage airport due to grizzly bears playing on the airstrip!

Dan Maher
Sales & Marketing – QLD and Northern NSW

Dan has been in the travel industry for over 30 years. In South Africa, he has travelled from Johannesburg to Cape Town on board the iconic Blue Train, explored the scenic Garden Route, and gone on safari in Phinda and Pilanesburg, both wonderful reserves which are home to the ‘Big Five’. He has travelled to Kenya where he visited the semi-arid Samburu Game Reserve, Lake Nakuru and the renowned Masai Mara Game Reserve. With Natural Focus, Dan recently cruised Alaska’s famous Inside Passage and experienced the Midnight Sun. He also explored the spectacular Ecuadorian Andes mountains by train and discovered a wealth of bird, animal and plant life from a secluded eco-lodge deep in the Amazon rainforest.

Kate Witton
Reservations Manager

Kate’s travels to Africa have taken her to all corners of the continent – from Egypt, Morocco and Ethiopia in the north to Kenya and Zambia further south right down to South Africa and Botswana. Kate cites walking with rhinos in Zambia, spending hours observing a leopard and her cub in Botswana and the fascinating tribes of Ethiopia as her highlights so far. During her 20-plus years in the travel industry Kate has also travelled extensively throughout South America, Asia, the Middle East and to Antarctica, whilst India remains a favourite since her first trip there in 1998, after which she moved to the sub-continent to work as a tour leader in India and Nepal. Her most recent safari was to the savanna plains of the eastern Serengeti in Tanzania where she stayed in a remote camp which offered some of the best sightings of wild cats she had ever experienced.

Taleen Gaidzkar
Senior Travel Consultant

With a love of travel and a passion for adventure, Taleen has been in the travel industry over 30 years. Her first taste of Africa was an overland journey many years ago through East Africa and Egypt. Since then she has returned many times, exploring the game parks of East and Southern Africa, meeting Rwanda’s mountain gorillas (3 times), and canoeing the Zambezi River. She has even been to West Africa and Ethiopia. Taleen has also travelled extensively in Canada & Alaska, explored much of South America, including hiking the Inca Trail in Peru, visiting the jungles of Ecuador, cruising the Galapagos Islands, embarking on an expedition from Bolivia’s high altitude salt flats to the Atacama desert in Chile, explored Easter Island and cruised to Antarctica.

Michael Fitzgerald
Senior Travel Consultant

Michael’s fascination with Africa began in 2010 when he first travelled to Kenya and South Africa. Since then he has journeyed through Botswana and Zambia, exploring the Okavango Delta by mokoro (traditional dugout canoe), enjoying incredible game viewing whilst on walking safaris through Zambia’s South Luangwa and visiting the mighty Victoria Falls. Michael’s travels to Canada and Alaska have seen him cruise the awe-inspiring Inside Passage, get up close to wild grizzly bears, trek across the top of glaciers and visit charming small towns like Ketchikan and Wrangell. Most recently, Michael toured Tanzania, where he saw the wildebeest migration, ran with the Maasai and gathered fresh honey with the Hadzabe and Datoga tribes. 

Jess Hamilton
Travel Consultant

Jess has travelled to Abu Dhabi, where she visited the Grand Mosque and stayed at a lavish five-star resort resembling a desert oasis. There, she went dune bashing in a 4X4 vehicle and watched sunrise over the sands – a magical experience! Jess has also seen the magnificent Taj Mahal, toured the sensual sculptures of Khajuraho and been blown away by the impressive hilltop Amber Fort in Jaipur. On a wildlife safari in Bandhavgarh, she was lucky to see three fully grown Bengal tigers and also a den with cubs on three out of four game drives. Other destinations on the subcontinent she would love to visit are the snow-capped Himalayas, Rajasthan’s vibrant Pushkar Camel Fair and the idyllic Sri Lanka. On her list in other parts of the world: the polar bears of Manitoba, the pyramids of ancient Egypt and Petra in Jordan.

Natasha Redondo
Travel Consultant

Natasha has enjoyed an Arctic cruise navigating the magnificent Svalbard Peninsula, and has covered a vast amount of terrain in Canada and Alaska. She’s spent time discovering Vancouver, visited many exceptional sites in Alaska and lived for a few months in Toronto. She’s even been to the remote Maritime Provinces of Anne of Green Gables fame! Tash has also travelled a great deal in Brazil, explored the surreal Atacama Desert, hiked in Patagonia and visited Santiago in Chile, the historic cities of Colonia and Montevideo in Uruguay, as well as sensual Buenos Aires in Argentina.

Georgia Cowling
Travel Consultant

Georgia’s great passion for active travel led her into the industry and in recent years, she’s managed to scale Mount Kilimanjaro in Tanzania and climb two volcanoes in Central America: Santa Ana in El Salvador and Acatenango in Guatemala. Of the many destinations she’s visited, these are some which impressed her the most: the time-warp island nation of Cuba, the powerful Iguazu Falls, street art-filled Valparaiso, the salt flats between Bolivia and Chile as well as the celebration of Semana Santa in Colombia’s Cartagena. She would love to trek Bhutan and explore more of Africa.

The Rest of the Team

Behind the scenes, we have a range of personnel working in a number of departments including accounts, product development and supervision, sales support, and graphic design. These staff members are responsible for a range of roles including maintaining our accounts; researching new products and destinations; designing our brochures, newsletters, flyers and website; preparing brochure costings and liaising with ground operators.